Creative strategy in advertising

Author(s)

• Jewler, A. Jerome

Bibliographic Information

Creative strategy in advertising

A. Jerome Jewler

Wadsworth Pub. Co., c1995

5th ed

Note

Includes bibliographical references (p. 411-412) and index

Details

• NCID: BA27573624
• ISBN:
  • 0534252605
• LCCN: 94034874
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Belmont, Calif.
• Pages/Volumes: xiv, 389 p.
• Size: 26 cm
• Classification:
  • LCC : HF5825
  • DC20 : 659.13/2
• Subject Headings:
  • LCSH : Advertising copy
  • LCSH : Advertising layout and typography