The new science of marketing : state of the art tools for anticipating and tracking the market forces that will shape your company's future

Author(s)

Bibliographic Information

The new science of marketing : state of the art tools for anticipating and tracking the market forces that will shape your company's future

Vithala R. Rao and Joel H. Steckel

Irwin, c1995

Available at  / 8 libraries

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Details

  • NCID
    BA27580594
  • ISBN
    • 1557385394
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chicago
  • Pages/Volumes
    xi, 350 p.
  • Size
    24 cm
  • Classification
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