The new science of marketing : state of the art tools for anticipating and tracking the market forces that will shape your company's future
著者
書誌事項
The new science of marketing : state of the art tools for anticipating and tracking the market forces that will shape your company's future
Irwin, c1995
大学図書館所蔵 全8件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
内容説明・目次
内容説明
To be effective today, professionals at all levels of an organization need to constantly track their ever changing marketplace which requires a thorough understanding of customers, competitors and the various forces that impact their market, now and in the future. The long-term viability of any company may depend on decisions made on both tactical and strategic levels of market planning. The "New Science of Marketing" puts the decision-making process on a strategic level of planning; such as identifying products and markets, distribution channels and selling environments in which the company may compete in the future. This book is designed to bridge the gap for marketers involved in establishing long-term strategies for their companies and products. The "New Science of Marketing" provides: practical, user-friendly basis for developing a complete, qualitative and quantitative strategic marketing plan; usable guide to integrating scientific market research into any marketing management assignment; in-depth case studies including, Zenith, General Foods, R.J.Reynolds, Citibank, Apple Computer; a strong focus on managing the market destiny of products, businesses and organizations; marketers with a knowledge for getting workable answers to real-world marketing questions.
「Nielsen BookData」 より