Measuring and evaluating sales promotions to the trade and to consumers : summary of MSI conference, October 3-4, 1985, Sheraton Commander Hotel, Cambridge

著者

• Marketing Science Institute. Conference

書誌事項

Measuring and evaluating sales promotions to the trade and to consumers : summary of MSI conference, October 3-4, 1985, Sheraton Commander Hotel, Cambridge

Marketing Science Institute, 1985

詳細情報

• NII書誌ID(NCID): BA27622209
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Cambridge, Mass.]
• ページ数/冊数: [27] leaves
• 大きさ: 29 cm
• 件名:
  • LCSH : Sales promotion -- Congresses
  • LCSH : Coupons (Retail trade) -- Congresses