Cases in strategic management and business policy

書誌事項

Cases in strategic management and business policy

Lawrence R. Jauch, James B. Townsend

(McGraw-Hill international editions, . Management series)(McGraw-Hill series in management)

McGraw-Hill Pub. Co., c1990

2nd ed., international ed.

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内容説明・目次

内容説明

Designed to complement business policy courses, this text aims to expose students to a comprehensive strategy or policy case analysis, through the examination of 24 cases taken from the 1980s.

目次

  • Case analysis - applying the strategic management process
  • cases on entrepreneurial organizations
  • cases on international/multinational organizations
  • cases on manufacturing organizations
  • cases on service and nonprofit organizations.

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