Entrepreneurship and new venture formation
著者
書誌事項
Entrepreneurship and new venture formation
Prentice Hall, c1996
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Appropriate for undergraduate courses in entrepreneurship/new venture formation.
Practicality is the hallmark of this new text that focuses on the process of launching a new business venture. It takes students from stimulating creative thinking, to translating the entrepreneurial "spark" into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy. Unlike some competitors, this book is not a modified small business text.
目次
1. Entrepreneurs: Their Characteristics and Motivation to Form New Ventures.
2. Ethics, Social Responsibility, and the Entrepreneur.
3. The Entrepreneurial Mind.
4. Ideas to Reality.
5. Market Assessment and Marketing Strategy.
6. The Marketing Plan.
7. Strategic Planning.
8. The Legal Aspects of Entrepreneurship.
9. Buying an Existing Business.
10. Creating a Solid Financial Plan.
11. Managing Cash Flow.
12. Crafting the Total Business Plan.
13. Sources of Equity Capital and Methods of New Venture Financing.
14. Sources of Debt Financing.
15. Structuring the Deal.
16. Building the Entrepreneurial Organization: People & Strategies.
17. International Opportunities for Entrepreneurs.
18. Exit Strategies: Sale or Succession?
Cases.
Index.
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