Marketing channels

Author(s)

• Berman, Barry

Bibliographic Information

Marketing channels

Barry Berman

Wiley, c1996

Note

Includes bibliographical references and indexes

Description and Table of Contents

Description

This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.

Table of Contents

AN OVERVIEW OF MARKETING CHANNELS. Marketing Channels: An Introduction. The Channel Environment. MAJOR CHANNEL MEMBERS. Retail Channel Members. Wholesale Channel Members. CHANNEL MANAGEMENT AND THE MARKETING MIX. Relationship Marketing and Customer Service. Physical Distribution Strategy in Channels. Market Research and Information Systems in Channels. Product Management Strategy in Channels. Pricing Strategy in Channels. Promotion Strategy in Channels. CHANNEL PLANNING, COORDINATION, AND ORGANIZATION. Channel Design and Selection. Administrative Structures in Marketing Channels. Channel Power: Conflict and Cooperation. Channels for Services and International Marketing. CHANNEL ASSESSMENT AND CONTROL. Evaluation of Channels. Appendices. Indexes.

by "Nielsen BookData"

• NCID: BA2766359X
• ISBN:
  • 0471577480
• LCCN: 95036680
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 663, [60] p., [8] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HF5415.129
  • DC20 : 658.8/4
• Subject Headings:
  • LCSH : Marketing channels
  • LCSH : Marketing -- Management