Essentials of retailing
Author(s)
Bibliographic Information
Essentials of retailing
Irwin, c1996
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Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
Looking at the practical foundations of retailing in the 1990s, this text describes and illustrates the various strategies retailers use. It also outlines the factors that should be considered in choosing a strategy, and considers strategic principles. Attention is paid to growing areas of retailing, such as category specialists, warehouse clubs, home improvement centres, mail order, off-price retailers and factory outlets. The opening chapter provides an overview of the retail framework, around which the text is organized.
Table of Contents
- Part 1 The retail marketplace: introduction to the world of retailing
- retail institutions
- the changing retail customer
- customer buying behaviour. Part 2 The retail firm: retail strategy
- retail organization and information systems
- store locations. Part 3 The retail mix-merchandising
- merchandise assortments
- buying merchandise
- pricing
- advertizing and promotion. Part 4 The retail mix - store management: managing the store
- store design and visual merchandise
- customer service
- retail selling. Part 5 Special topics: fashion retailing
- retailing of services.
by "Nielsen BookData"