Essentials of retailing
Author(s)
Bibliographic Information
Essentials of retailing
Irwin, c1996
Available at 13 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
Looking at the practical foundations of retailing in the 1990s, this text describes and illustrates the various strategies retailers use. It also outlines the factors that should be considered in choosing a strategy, and considers strategic principles. Attention is paid to growing areas of retailing, such as category specialists, warehouse clubs, home improvement centres, mail order, off-price retailers and factory outlets. The opening chapter provides an overview of the retail framework, around which the text is organized.
Table of Contents
- Part 1 The retail marketplace: introduction to the world of retailing
- retail institutions
- the changing retail customer
- customer buying behaviour. Part 2 The retail firm: retail strategy
- retail organization and information systems
- store locations. Part 3 The retail mix-merchandising
- merchandise assortments
- buying merchandise
- pricing
- advertizing and promotion. Part 4 The retail mix - store management: managing the store
- store design and visual merchandise
- customer service
- retail selling. Part 5 Special topics: fashion retailing
- retailing of services.
by "Nielsen BookData"