The new positioning : the latest on the world's #1 business strategy
Author(s)
Bibliographic Information
The new positioning : the latest on the world's #1 business strategy
McGraw-Hill, c1996
- : pbk
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Note
Sequel to: Positioning / Al Ries and Jack Trout. c1986
Includes index
Description and Table of Contents
- Volume
-
ISBN 9780070652910
Description
By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the consumer's mind.
Table of Contents
- Minds can't cope (overcommunication is spreading around the world)
- minds are lazy (high interest vs low interest subjects)
- minds are limited (there's only so much space which is why first into the mind is winner)
- minds hate confusion (complexity is the enemy)
- minds love simplicity (over-simplification and focus work best)
- minds are emotional (logic doesn't always win)
- minds are insecure (most follow the crowd)
- minds are better than they seem (the ear is a better input device than the eye)
- minds tend not to forget (the old ideas are easy to bring back because they never leave)
- business mind games (case studies)
- political mind games (election case studies)
- religious mind games (TV religion and other stories)
- mind game apparatus (TV, PR, radio and other mind-bending tools)
- mind game costs (money talks and everything else walks)
- mapping the mind (research should be simple, not complex)
- perception are reality (truth has no bearing in the mind game).
- Volume
-
: pbk ISBN 9780070653283
Description
In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Table of Contents
- Minds can't cope
- minds are lazy
- minds are limited
- minds hate confusion
- minds love simplicity
- minds are emotional
- minds are insecure
- minds are better than they seem
- minds tend not to forget
- business mind games
- political mind games
- religious mind games.
by "Nielsen BookData"
