World Wide Web marketing : integrating the Internet into your marketing strategy
著者
書誌事項
World Wide Web marketing : integrating the Internet into your marketing strategy
J. Wiley, c1995
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注記
Includes index
内容説明・目次
内容説明
The World Wide Web (WWW) is the graphical, multimedia part of the Internet. This guide has been designed for business managers who are seeking the potential of the WWW for marketing and other purposes. There are interviews throughout the text which cover such issues as corporate identity, finding customers, selling products, providing customer service, and measuring the success of a Web site. The text also covers security and intellectual property issues.
目次
- Getting to Know the Internet
- Welcome to the World Wide Web
- Using the World Wide Web for Marketing
- Customer Service First
- Web Page Functionality Be Kind to Your Users
- Interactivity Is King
- Feedback
- Value Added Marketing
- Attracting Attention
- Measuring Your Success
- A Few Thorny Issues
- Where Do You Start?
- Looking Toward the Future
- Appendices
- Index.
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