Managerial economics in a global economy
著者
書誌事項
Managerial economics in a global economy
McGraw-Hill, c1996
3rd ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
The goal of this text is to provide a unifying framework for managerial decision-making around the theory of the firm. The text integrates traditional managerial coverage with modern management techniques and theory - all within the context of the global economic realities of international production and distribution. An abundance of case studies, illustrations and examples enrich and extend the analysis. Coverage has been expanded to include some of the latest developments in the field, including strategic behavior, the virtual corporation, reengineering, broadbanding, the learning corporation, and networking.
目次
PART 1: INTRODUCTIONCHAPTER 1: The Nature and Scope of Managerial EconomicsCHAPTER 2: Optimization TechniquesPART 2: DEMAND ANALYSISCHAPTER 3: Demand TheoryCHAPTER 4: Demand EstimationCHAPTER 5: Demand ForecastingPART 3: PRODUCTION AND COST ANALYSISCHAPTER 6: Production Theory and EstimationCHAPTER 7: Cost Theory and EstimationCHAPTER 8: Linear ProgrammingPART 4: MARKET STRUCTURE AND PRICING PRACTICESCHAPTER 9: Market Structure: Perfect Competition, Monopoly, and Monopolistic CompetitionCHAPTER 10: Oligopoly and Strategic BehaviorCHAPTER 11: Pricing PracticesPART 5: REGULATION RISK ANALYSIS AND CAPITAL BUDGETINGCHAPTER 12: Regulation and Antitrust: The Role of Government in the EconomyCHAPTER 13: Risk AnalysisCHAPTER 14: Long-Run Investment Decisions: Capital Budgeting
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