The economics of strategy
著者
書誌事項
The economics of strategy
John Wiley, c1996
- :cloth : alk. paper
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Divided into four sections, this text is written for a one-semester 2nd/3rd year/MBA course in managerial economics, business policy, competitive strategy or strategic management. Part 1 focuses on the boundaries of the firm while covering the economics of the firm, transaction costs, economies of scale and scope, and diversification. Part 2 covers industrial organization economics, including traditional I/O topics such as market structure, and modern I/O topics such as dynamic price competition. Part 3 covers strategic positioning and dynamics providing an economic foundation for topics such as generic strategies and sustainable advantage. Part 4 covers topics associated with internal organization, covering agency theory, the economics of organization design, and the interface between economics and organization theory.
目次
- Part 1 Firm boundaries: the evolution of the modern firm
- the vertical boundaries of the firm
- the transaction costs of market exchange
- organizing the vertical chain
- the horizontal boundaries of the firm
- diversification. Part 2 Market and competitive analysis: industry analysis
- market structure and competition
- strategic commitment and competition
- the dynamic of pricing rivalry
- entry and exit. Part 3 Strategic position and dynamics: strategic positioning for competition advantage
- analyzing cost and differentiation advantage
- sustaining competitive advantage
- the origins of competitive advantage. Part 4 Internal organization: incentives and agency
- strategy and structure
- power and culture
- the role of the general manager.
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