Innovation : leadership strategies for the competitive edge
著者
書誌事項
Innovation : leadership strategies for the competitive edge
American Marketing Association , NTC Business Books, c1996
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注記
Includes bibliographical references (p. 199-200) and index
内容説明・目次
内容説明
Give your students the edge in the marketplace--the ability to understand and manage the process of innovation and new product development, the force driving today's economy. This book introduces a strategic, results-oriented program that helps students understand how to develop and foster an innovation mindset among everyone in an organization. It discusses how to overcome the aversion to risk that typically impedes the innovation process, along with techniques on how to link innovation to corporate strategies.
目次
1. What Is Innovation? 2. Innovation Strategy 3. Is an Innovation Mindset Necessary? 4. Innovation and Rising Stock Values 5. Preparing to Spread the Innovation Gospel 6. Laying the Foundation of an Innovation Mindset 7. The Seven-Day Innovation Summit 8. From Mindset to Results
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