The road to the White House 1996 : the politics of presidential elections
Author(s)
Bibliographic Information
The road to the White House 1996 : the politics of presidential elections
St. Martin's Press, c1996
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Note
Includes bibliographical refrences and index
Description and Table of Contents
Description
This text covers the presidential race, from the initial financing of campaigns, through the primaries and into the general election. It discusses suggested reforms of the electoral system, and analyzes independent and third party candidacies, party allegiances and coalitions. Private polling data and internal memos to candidates give insight, and a chapter is devoted to candidates' use of the media and informational advertizing.
Table of Contents
- Part I: The Electoral Arena
- Presidential Selection - A Historical Overview
- Campaign Finance
- The Political Environment. Part II: Nomination
- Delegate Selection
- The Convention. Part III The Campaign
- Organization, Strategy, and Tactics
- Media Politics. Part IV: The Election
- The Vote and its meaning
- Reforming the Electoral System. Part V: Appendixes: A Results of Presidential Election, 1860-1992
- 1992 Electoral and Popular vote Summary
- 1992 Electoral Vote Distribution
- Tentative 1996 Primary and Caucus Calendar.
by "Nielsen BookData"