International management : a cultural approach

著者

    • Rodrigues, Carl

書誌事項

International management : a cultural approach

Carl Rodrigues

West Pub. Co., c1996

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注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

This comprehensive new book approaches international management with a unique cultural perspective, addressing the impact of culture with respect to planning, organizing, staffing, coordinating, and controlling of international businesses. Real world examples throughout the text lead readers through explanations of concepts, including Honda's relationship with foreign governments; Whirlpool's Global Strategy; and Kentucky Fried Chicken's foray into the Brazilian marketplace.

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