Strategic innovation : an international casebook on strategic management
著者
書誌事項
Strategic innovation : an international casebook on strategic management
Routledge, 1996
- : hbk
- : pbk
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内容説明・目次
- 巻冊次
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: hbk ISBN 9780415128698
内容説明
The creative aspect of strategy is the central focus of this book. Through a selection of case studies, the editors show how creativity fits into the overall context of the manager's role in the firm, and the firm within its industry. The key role of the "strategic innovator" is to create new strategies which alter the "rules of the game". Some of the cases explore the competitive dynamics of innovative firms, and how they use their competencies and capabilities to change the patterns of competition in the industry. Others explore how the managers in companies put together the efforts of those around them to effect innovation in their own firms. Companies discussed include Ikea, Ariston, JVC, Benetton and Honda. In tune with the emerging dynamic resource-based theory of the firm, central to the new strategy courses, this collection of key case studies is targeted at MBA students as well as senior executives on short courses.
目次
Case Studies include: Amtsspaarekassen, Ariston-Indesit, Benetton, Cartier, Direct Line, Edwards High Vacuum, Honda, IKEA, Motorola, Pyrochem, Richardson, Salomon, Samsung, JVC/Sony, Woolworth.
- 巻冊次
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: pbk ISBN 9780415128704
内容説明
Direct observation of innovating firms in competitive action is a highly relevant way to learn about business strategy. This collection of cases provides a sample of strategic innovation in action. The cases chosen illustrate a variety of innovative possibilities in different sectors. Each of the firms described has achieved some kind of fundamental transformation. Briefings at the beginning of the cases, together with an introductory and concluding chapter, help draw out the key themes and learning points. Issues covered include: innovation in product or process technologies; enhancement of employee competencies; creation of new market linkages and supplier networks; leadership skills; and team and project management. The cases are drawn from the USA, Europe and the Far East, making this an international resource for use on executive, MBA and some advanced undergraduate courses in business policy.
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