How to produce successful advertising
著者
書誌事項
How to produce successful advertising
（Marketing in action series / series editor, Norman Hart）
Kogan Page, 1994
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注記
Includes bibliographical references (p. [169]) and index
内容説明・目次
内容説明
An introduction to the planning and execution of an advertising campaign, which explains how to: set objectives and strategies; define the target; select the correct media; develop the message; control production and budgets; and evaluate the effects.
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