Basic marketing : a global-managerial approach

Author(s)

• Perreault, William D.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Basic marketing : a global-managerial approach

William D. Perreault, Jr., E. Jerome McCarthy

（The Irwin series in marketing）

Irwin, c1996

12th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA27768587
• ISBN:
  • 0256139903
• LCCN: 95034965
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxvi, 833, 22, 13 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0019742X