The strategy process : concepts, contexts, cases
著者
書誌事項
The strategy process : concepts, contexts, cases
Prentice-Hall International, c1991
2nd ed. Prentice-Hall international editions
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注記
Bibliography: p. 1051-1059
Includes indexes
内容説明・目次
内容説明
Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.
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