Von der Reklame zum Marketing : Geschichte der Wirtschaftswerbung in Deutschland

著者

• Reinhardt, Dirk

書誌事項

Von der Reklame zum Marketing : Geschichte der Wirtschaftswerbung in Deutschland

Dirk Reinhardt

Akademie Verlag, c1993

注記

Originally presented as the author's thesis (doctoral)--Universität Münster, 1991

Bibliographiy: p. [449]-484

Includes index

内容説明・目次

内容説明

Describing the formation and development of advertising in the German-speaking world between 1850 and 1945, this text particularly considers the change in the use of advertising by employers, the history of individual means of advertising and the relationship between advertising and the emergence of modern, market- and consumer-oriented people.

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詳細情報

• NII書誌ID(NCID): BA27798635
• ISBN:
  • 3050022817
• LCCN: 95150627
• 出版国コード: gw
• タイトル言語コード: ger
• 本文言語コード: ger
• 出版地: Berlin
• ページ数/冊数: 492 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5813.G4
• 件名:
  • LCSH : Advertising -- Germany -- History -- 19th century
  • LCSH : Advertising -- Germany -- History -- 20th century