The measurement of advertising effects : a study of representative commodities showing public familiarity with names and brands

Author(s)

• Hotchkiss, George Burton
• Franken, Richard B.

Bibliographic Information

The measurement of advertising effects : a study of representative commodities showing public familiarity with names and brands

by George Burton Hotchkiss and Richard B. Franken

Harper, 1927

Note

Includes indexes

Details

• NCID: BA27804920
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 248 p.
• Size: 24 cm