The measurement of advertising effects : a study of representative commodities showing public familiarity with names and brands

著者

• Hotchkiss, George Burton
• Franken, Richard B.

書誌事項

The measurement of advertising effects : a study of representative commodities showing public familiarity with names and brands

by George Burton Hotchkiss and Richard B. Franken

Harper, 1927

注記

Includes indexes

詳細情報

• NII書誌ID(NCID): BA27804920
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xvi, 248 p.
• 大きさ: 24 cm