Public relations ethics

著者

• Seib, Philip M.
• Fitzpatrick, Kathy

書誌事項

Public relations ethics

Philip Seib, Kathy Fitzpatrick

Harcourt Brace College Publishers, c1995

• pbk.

注記

Includes bibliographical references (p. 159-167) and index

内容説明・目次

内容説明

For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively. Social responsibility as a unifying theme incorporates case-study documentation of real professional dilemmas and court decisions. Features: * Provides solid coverage of ethics within the context of public relations. * Appendices include reprints of codes of ethics developed by actual corporations. * Case studies include coverage of Exxon and Tylenol as well as less-publicised cases. * Equitable balance of theory and practice provides both a base of conceptual knowledge and guidelines for making that knowledge applicable to real situations.

目次

The Public Relations Professional. Ethical Decision Making in Public Relations. Theories of Ethics. From Theory to Practice. Truth as Ethical Imperative. Working with the News Media. Public Relations and the Processes of Government. Ethical Challenges in Crisis Public Relations. Toward a More Ethical Profession.

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詳細情報

• NII書誌ID(NCID): BA2782168X
• ISBN:
  • 0155019430
• LCCN: 94077555
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Fort Worth, TX
• ページ数/冊数: viii, 174 p.
• 大きさ: 21 cm
• 分類:
  • LCC : HM263
  • DC20 : 659.2
• 件名:
  • LCSH : Public relations -- Moral and ethical aspects
  • LCSH : Public relations -- United States