Ethical marketing decisions : the higher road

著者

• Laczniak, Eugene R.
• Murphy, Patrick E.

書誌事項

Ethical marketing decisions : the higher road

Gene R. Laczniak, Patrick E. Murphy

Prentice Hall, c1993

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

Designed to help foster ethically and socially responsible behaviour in marketing, this book reviews the tough ethical issues that managers must face in both operational and strategic areas. Covering all the major ethical dimensions of all marketing activities the text provides a theoretical foundation for marketing decisions and discusses ethical issues related to advertising, sales management, international marketing and marketing research.

目次

1. Analyzing Marketing Ethics. 2. Ethical Reasoning and Marketing Decisions. 3. Ethics in Marketing Research. 4. Product Management Ethics. 5. Ethical Issues in Distribution, Retailing and Pricing. 6. Ethical Concerns in Advertising. 7. Personal Selling Ethics. 8. International Marketing Ethics. 9. The Ethics of Social, Professional, and Political Marketing. 10. Implementing and Auditing Marketing Ethics.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA27867283
• ISBN:
  • 0205136273
• LCCN: 92029935
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xiv, 322 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5387
  • DC20 : 174/.4
• 件名:
  • LCSH : Business ethics
  • LCSH : Marketing -- Moral and ethical aspects