Ethical marketing decisions : the higher road

Author(s)

• Laczniak, Eugene R.
• Murphy, Patrick E.

Bibliographic Information

Ethical marketing decisions : the higher road

Gene R. Laczniak, Patrick E. Murphy

Prentice Hall, c1993

Note

Includes bibliographical references and indexes

Details

• NCID: BA27867283
• ISBN:
  • 0205136273
• LCCN: 92029935
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xiv, 322 p.
• Size: 24 cm
• Classification:
  • LCC : HF5387
  • DC20 : 174/.4
• Subject Headings:
  • LCSH : Business ethics
  • LCSH : Marketing -- Moral and ethical aspects