New media technology : cultural and commercial perspectives
Author(s)
Bibliographic Information
New media technology : cultural and commercial perspectives
Allyn and Bacon, c1996
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Note
"The Allyn & Bacon mass communication series" on back cover
Includes bibliographical references (p. 409-425) and index
Description and Table of Contents
Description
This text examines the importance for how people communicate in an increasingly digital and networked information environment, and how these new media are transforming both human culture and commerce. The author describes both the influence of technology on human communication as well as how we make use of that technology. Numerous case studies and vignettes offer a real-world context for Pavlik's discussion of the new digital environment. It provides a guide to the new media landscape, covering everything from telecommunications, networked computing, telecommunications law, regulation and policy, to the cultural/commerical impact of emerging media technologies.
Table of Contents
- New media technology
- historical perspectives
- the technology, concepts and applications in cyberspace
- masters of the universe
- rewriting the editorial and creative process
- marketing electronic publications
- the legal and regulatory environment
- social and cultural consequences
- the future - the age of random access.
by "Nielsen BookData"
