Broken promises : an unconventional view of what went wrong at IBM
著者
書誌事項
Broken promises : an unconventional view of what went wrong at IBM
Harvard Business School Press, c1996
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注記
Includes bibliographical references (p. [195]-201) and index
内容説明・目次
内容説明
This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.
目次
- Part 1 Winning and losing: the market clobbers IBM
- moving towards a precipice
- the paradox of success. Part 2 IBM's mega-strategy: a single face to the customer
- the loyalty system. Part 3 A company in crisis: hitting the wall
- paradigm paralysis. Part 4 Who was at fault?: management's responsibility
- IBM as a victim of the pundits. Part 5 Prospects for change: trying to transform IBM's corporate culture
- the future of IBM
- lessons for the large corporation.
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