Thinking about answers : the application of cognitive processes to survey methodology
Author(s)
Bibliographic Information
Thinking about answers : the application of cognitive processes to survey methodology
Jossey-Bass Publishers, c1996
Available at 9 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Bibliography: p. 269-293
Includes indexes
Description and Table of Contents
Description
In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
Table of Contents
1. Introduction. 2. Methods for Determining Cognitive Processes and Questionnaire Problems. 3. Answering a Survey Question: Cognitive and Communicative Processes. 4. Psychological Sources of Context Effects in Survey Measurement. 5. The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement. 6. Order Effects Within a Question: Presenting Categorical Response Alternatives. 7. Autobiographical Memory. 8. Event Dating. 9. Counting and Estimation. 10. Proxy Reporting. 11. Implications for Questionnaire Design and the Conceptualization of the Survey Interview.
by "Nielsen BookData"