Small and successful in Japan : a study of 30 British firms in the world's most competitive market
Author(s)
Bibliographic Information
Small and successful in Japan : a study of 30 British firms in the world's most competitive market
Avebury, c1996
Available at 49 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
"In association with the Institute for Japanese-European Technology Studies"--Cover
Bibliography: p. 147-150
Description and Table of Contents
Description
Japan has one of the largest , most profitable domestic markets in the world. It is also the toughest. This book describes how Japan is different and why it is difficult, compared to other global markets. It provides insights into how foreign companies can adapt to succeed in Japan and use this experience to develop competetive advantages in other markets. These insights have been gathered from the first survey of its kind, conducted by the author in Japan and the UK, looking at how British firms enter Japan, the problems they face and how they overcome these. The fieldwork forcussed on 30 case studies of British and small and medium sized enterprises (SMEs) operating in Japan, through a series of interviews with managers, engineers, consultants and policy-makers in both countries. The author also discusses some of the current, major socio-economic changes taking place in Japan and concludes that the opportunities for foreign businesses "out of the midday sun" are now greater than ever.
Table of Contents
- Japan - past, present and future
- getting into the Japanese market
- managing in Japan
- conclusions - costs, benefits and opportunities in Japan. Appendix - useful addresses in Japan, in Britain.
by "Nielsen BookData"