Media economics : understanding markets, industries, and concepts

著者

• Albarran, Alan B.

書誌事項

Media economics : understanding markets, industries, and concepts

Alan B. Albarran

Iowa State University Press, 1996

注記

Includes index

内容説明・目次

内容説明

This text examines the United States activities of the mass media and their economic impact on culture and society. Each chapter analyses major industries in the field of media economics, and provides written learning objectives and review questions.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA27944646
• ISBN:
  • 0813821282
• LCCN: 96000513
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ames, IA
• ページ数/冊数: ix, 227 p.
• 大きさ: 23 cm
• 分類:
  • LCC : P96.E252
  • DC20 : 338.4/730223
  • NDC8 : 699.253
• 件名:
  • LCSH : Mass media -- Economic aspects -- United States