Markstrat : a marketing strategy simulation
Author(s)
Bibliographic Information
Markstrat : a marketing strategy simulation
（The Scientific Press series）
Boyd & Fraser, c1990
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Note
Includes index
Description and Table of Contents
Description
Aimed at marketing management and marketing strategy courses at the undergraduate and MBA level, this package presents a revision of the original Markstrat, for the last 10 years a marketing strategy simulation in both business schools and corporate development programmes worldwide. The PC version retains and builds upon the strengths of the first version - its complexity and realism - but adds the ease of uses of the PC environment. Individual student disks now come packaged with the manual to facilitate interaction between the players and the instructor. the simulation itself has also been enhanced with greater flexibility and variety and there are now six available scenarios including the original one. The student manual includes not only the simulation instructions but also discussions of the marketing concepts involved in the simulation. The student disk provided with this package only allows students to access MarkStrat results, to enter their decisions and to make financial projections.
by "Nielsen BookData"