Managing across borders : the transnational solution
Author(s)
Bibliographic Information
Managing across borders : the transnational solution
Century Business, 1992
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Note
"First published in Great Britain in 1989 in hardback by Century Business" -- T.p. verso
"Now in paperback" -- on cover
Description and Table of Contents
Description
This handbook provides "hands-on" practical advice for managers as to how they should develop the organizational stucture, administrative processes, management thinking and practice necessary to implement the new strategies in the face of globalization. The book gives practical advice illuminated by case studies of companies including Matsushita, Proctor & Gamble, Ericsson and Kentucky Fried Chicken. This study is based on a five-year research project involving interviews with over 230 managers in the world's leading companies. Christopher is the co-author of "Managing the Global Corporation".
by "Nielsen BookData"
