Basic marketing

Author(s)

Bibliographic Information

Basic marketing

E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.

Irwin, 1986

4th Canadian ed.

Available at  / 1 libraries

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Details

  • NCID
    BA28052343
  • ISBN
    • 0256037256
  • LCCN
    85082558
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Homewood, IL
  • Pages/Volumes
    xv, 891 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
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