Cases in advertising and communications management

Author(s)

• Greyser, Stephen A.

Bibliographic Information

Cases in advertising and communications management

Stephen A. Greyser

Prentice-Hall, [1972]

Note

遡及データをもとにした流用入力

• NCID: BA28101201
• ISBN:
  • 0131184970
• LCCN: 74158911
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xvi, 665 p.
• Size: 24 cm
• Classification:
  • LCC : HF5827
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising -- United States -- Management -- Case studies
  • LCSH : Advertising -- United States -- Communication systems -- Case studies