The dynamics of mass communication
著者
書誌事項
The dynamics of mass communication
（McGraw-Hill series in mass communication）
McGraw-Hill, c1996
5th ed
- International ed
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注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
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ISBN 9780070179967
内容説明
This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.
目次
- Part 1 The nature and function of mass communication systems: communication - mass and other forms
- uses and functions of mass communication
- the global village - international and comparative mass media systems. Part 2 The print media: history of print media
- structure of the newspaper industry
- structure of the magazine industry
- structure of the book industry. Part 3 The electronic media: history of radio and recording
- structure of the radio industry
- structure of the recording industry
- history of film and television
- structure of the motion picture industry
- structure of the television industry
- computers and mass communication. Part 4 Special mass media professions: news gathering and reporting
- the structure of the public relations industry
- the structure of the advertising industry. Part 5 Regulation of the mass media: formal controls - laws, rules, regulations
- informal controls - ethics, codes, self-regulation and external pressure. Part 6 Mass media audiences: audience characteristics and patterns of use
- mass media feedback systems. Part 7 The social impact of mass communication on knowledge and attitudes
- the effects of mass communication on behaviour.
- 巻冊次
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International ed ISBN 9780071141390
内容説明
An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
目次
- Part 1 The nature and function of mass communication systems: communication - mass and other forms
- uses and functions of mass communication
- the global village - international and comparative mass media systems. Part 2 The print media: history of print media
- structure of the newspaper industry
- structure of the magazine industry
- structure of the book industry. Part 3 The electronic media: history of radio and recording
- history of film and television
- structure of the television industry
- computers and mass communication. Part 4 Special mass media professions: news gathering and reporting
- the structure of the public relations industry
- the structure of the advertising industry. Part 5 Regulation of the mass media: formal controls - laws, rules, regulations
- informal controls - ethics, codes, self-regulation and external pressure. Part 6 Mass media audiences: audience characteristics and patterns of use
- mass media feedback systems. Part 7 The social impact of mass communication
- effects of mass communication on knowledge and attitudes
- the effects of mass communication on behaviour.
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