Marketing to changing consumer markets : environmental scanning

Author(s)

• Michman, Ronald D.

Bibliographic Information

Marketing to changing consumer markets : environmental scanning

Ronald D. Michman

（Praeger special studies）（Praeger scientific）

Praeger, 1983

Note

Bibliography: p. 159-163

Includes index

• NCID: BA28104094
• ISBN:
  • 0030594294
• LCCN: 82018583
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y.
• Pages/Volumes: xv, 168 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00620847
  • BA03491412