Expert systems in tourism marketing
著者
書誌事項
Expert systems in tourism marketing
（Issues in tourism series）
Routledge, 1996
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
This text presents developments, applications and key managerial implications related to the utilization of expert and knowledge-based systems in tourism marketing. Key areas covered include: artificial intelligence and expert systems; computers and management decision-making processes; the use of expert systems in tourism and marketing; strategic marketing decisions in tourism; and trends and future developments. The predominant focus is on looking at how expert systems in tourism marketing practice are being applied, covering tourism planning, destination development, site locator analysis, competitive positioning strategy, foreign market assessment and promotion budget allocation. Developing conceptual frameworks for analysis and offering theoretical insights, this work should be of use to researchers interested in learning more about this important area.
目次
- Artificial intelligence - knowledge-based systems and expert systems
- use of expert systems in tourism
- the analytic hierarchy process
- site selection in tourism
- strategic marketing decisions in tourism
- a tourism expert system for resource allocation decisions
- the development process of tourism
- trends and future developments.
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