Readings in basic marketing

Author(s)

• McCarthy, E. Jerome (Edmund Jerome)
• Grashof, John F.
• Brogowicz, Andrew A.

Bibliographic Information

Readings in basic marketing

edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz

R.D. Irwin, 1978

Rev. ed

Note

Includes bibliographical references

Details

• NCID: BA28117959
• ISBN:
  • 0256020507
• LCCN: 78052940
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: viii, 427 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures