Consumer input for marketing decisions : a study of corporate departments for consumer affairs

Author(s)

• Fornell, Claes

Bibliographic Information

Consumer input for marketing decisions : a study of corporate departments for consumer affairs

Claes Fornell

（Praeger special studies in U.S. economic, social, and political issues）

Praeger Publishers, 1976

Note

Bibliography: p. 151-164

Details

• NCID: BA28118510
• ISBN:
  • 0275234800
• LCCN: 76014397
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 164 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.5
  • DC : 658.8/12
• Subject Headings:
  • LCSH : Consumer affairs departments -- United States
  • LCSH : Marketing -- Decision making
• Parent Bibliography ID:
  • BA00360906