Packaging the presidency : a history and criticism of presidential campaign advertising

Author(s)

• Jamieson, Kathleen Hall

Bibliographic Information

Packaging the presidency : a history and criticism of presidential campaign advertising

Kathleen Hall Jamieson

Oxford University Press, 1996

3rd ed

• : hc

Note

Bibliography: p. 545-568

Includes index

Details

• NCID: BA28139113
• ISBN:
  • 0195089413
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxvi, 578 p.
• Size: 22 cm
• Classification:
  • LCC : JK524
  • DC20 : 324.7/0973
• Subject Headings:
  • LCSH : Presidents -- United States -- Election
  • LCSH : Advertising, Political -- United States
  • LCSH : United States -- Politics and government -- 1945-