Dangers in using market-level data for determining promotion effects : working paper

Author(s)

• Wittink, Dick R.
• Porter, John C.
• Gupta, Sachin

Bibliographic Information

Dangers in using market-level data for determining promotion effects : working paper

Dick R. Wittink, John C. Porter, Sachin Gupta

（Report / Marketing Science Institute, no. 93-115）

Marketing Science Institute, c1993

Note

Includes bibliography

Details

• NCID: BA28166590
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass
• Pages/Volumes: 40 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951