A review and integration of research on organizational buying behavior : working paper

Author(s)

    • Johnston, Wesley J.
    • Lewin, Jeffrey E.

Bibliographic Information

A review and integration of research on organizational buying behavior : working paper

Wesley J. Johnston and Jeffrey E. Lewin

(Report / Marketing Science Institute, no. 94-111)

Marketing Science Institute, c1994

Available at  / 4 libraries

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Note

Bibliography: p. 19-29

Related Books: 1-1 of 1

  • Report

    Marketing Science Institute

    Marketing Science Institute

Details

  • NCID
    BA28176062
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge, Mass.
  • Pages/Volumes
    29 p.
  • Size
    28 cm
  • Parent Bibliography ID
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