Consumer China

著者

書誌事項

Consumer China

（Marketing handbooks）

Euromonitor, 1995-

  • 1996
  • 1997
  • 1999
  • 1999/2000
  • 2002
  • 2003
  • 2004
  • 2005
  • 2006
  • 2007
  • 2008
  • 2009
  • 2010

大学図書館所蔵 件 / 全15件

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注記

Imprint varies: Euromonitor International

2007: 13th ed

2008: 14th ed

2009: 15th ed

2010: 16th ed

内容説明・目次

巻冊次

1997 ISBN 9780863386848

内容説明

New Edition Now that cultural and political barriers in China are relaxing, potential business opportunities are becoming more attractive, although gathering the necessary marketing information on this region has been difficult. Help is at hand, however, with this new guide to the largest untapped consumer market in the world. Consumer China provides comprehensive statistical coverage of China's consumer markets, together with a wealth of background data on business, economic and social conditions. Also included is an overview of the Chinese economy and market that provides details on key marketing issues such as population trends and statistical profiles of over 100 consumer markets.
巻冊次

2004 ISBN 9781842642948

内容説明

Also included is detailed information on Hong Kong, making sure that you are fully informed of the latest developments in this dynamic region.

目次

We research over 330 consumer markets: Food, Drinks, Tobacco, Household cleaning products, Clothing and footwear, Over-the-counter healthcare, Disposable paper products, Cosmetics & toiletries, House wares, Home furnishings, Domestic electrical appliances, Consumer electronics, Personal goods, Leisure goods, Automotives Put market trends in context with key socio-economic parameters: Population trends, Economic indicators, Consumer expenditure patterns, Income and earnings, Possession of household durables, Retailing trends, Advertising trends, Travel and tourism, Communications
巻冊次

2005 ISBN 9781842643327

内容説明

Consumer China provides volume and value market size data for over 330 consumer markets. Combine this with full coverage of socio-economic parameters and you have an essential research tool capable of giving a complete picture of modern consumer trends in China. As well as statistics, an expert written overview of China outlines recent purchasing trends, and analyses the prospects and drawbacks of the country as a consumer market. Also included is detailed information on Hong Kong, making sure that you are fully informed of the latest developments in this dynamic region.
巻冊次

2006 ISBN 9781842643679

内容説明

This book provides volume and value market statistics for over 330 consumer markets together with manufacturer and brand shares for all the major consumer goods sectors in China. Combine this with full coverage of socio-economic parameters and you have an essential research tool capable of giving a complete picture of modern consumer trends in China, including detailed information on Hong Kong.
巻冊次

2007 ISBN 9781842644072

内容説明

"Consumer China" provides volume and value market statistics for over 330 consumer markets together with manufacturer and brand shares for all the major consumer goods sectors in China. Combine this with full coverage of socio-economic parameters and you have an essential research tool capable of giving a complete picture of modern consumer trends in China, including detailed information on Hong Kong.
巻冊次

2008 ISBN 9781842644508

内容説明

"Consumer China" provides volume and value market statistics for over 330 consumer markets together with manufacturer and brand shares for all the major consumer goods sectors in China. Combine this with full coverage of socio-economic parameters and you have an essential research tool capable of giving a complete picture of modern consumer trends in China, including detailed information on Hong Kong.
巻冊次

2009 ISBN 9781842644836

内容説明

"Consumer China" provides volume and value market statistics for over 330 consumer markets together with manufacturer and brand shares for all the major consumer goods sectors in China. Combine this with full coverage of socio-economic parameters and you have an essential research tool capable of giving a complete picture of modern consumer trends in China, including detailed information on Hong Kong.
巻冊次

2010 ISBN 9781842645109

内容説明

"Consumer China 2010" is an invaluable reference book for any company looking to sell into the Chinese consumer market. It provides hard to research volume and value market size data for hundreds of consumer products (2003-2008), together with manufacturer and brand share data for the leading brands in each sector. Data are presented in easy to read statistical tables. At a glance you can identify the most popular consumer products, the fastest growing product sectors, those that are static and those in decline. Both volume and value data is researched, with value data presented in local currency and US$. To help put the consumer market data into context, "Consumer China" also offers a wealth of background data on business, economic and social conditions in the country. There is written analysis of the economic performance and economic outlook plus statistical tables highlighting population trends, foreign trade, health, labour indicators and more. This title helps to: access thousands of market size statistics for mainland China and Hong Kong via a single source; compare 5 years of historic data (2003-2008); view volume and value data, percent change and per capita figures; and, use key socio-economic indictors to put consumer market trends into context.

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