Marketing principles : the management process

Author(s)

• Enis, Ben M.

Bibliographic Information

Marketing principles : the management process

Ben M. Enis

Goodyear Pub. Co., c1974

Note

Includes bibliographical refreences and indexes

Details

• NCID: BA28189734
• ISBN:
  • 0876205503
• LCCN: 73085585
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Pacific Palisades, Calif.
• Pages/Volumes: xiv, 608 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management