Marketing behavior and executive action : a functionalist approach to marketing theory

Author(s)

• Alderson, Wroe

Bibliographic Information

Marketing behavior and executive action : a functionalist approach to marketing theory

by Wroe Alderson

Irwin, 1957

Access to Electronic Resource 1 items

• Marketing behavior and executive action; a functionalist approach to marketing theory.

  1957

  HathiTrust

• NCID: BA28198076
• LCCN: 57006769
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: viii, 487 p.
• Size: 24 cm