Advertising

Author(s)

• Longman, Kenneth A.
• Massy, William F.

Bibliographic Information

Advertising

Kenneth A. Longman ; under the general editorship of William F. Massy

（The Harbrace series in business and economics）

Harcourt Brace Jovanovich, c1971

Note

Includes bibliographical references

• NCID: BA28199556
• ISBN:
  • 0155019015
• LCCN: 74128638
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 425 p.
• Size: 24 cm
• Classification:
  • LCC : HF5821
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA03400982