Managing the marketing function : concepts, analysis, and application

Author(s)

• Rathmell, John M.

Bibliographic Information

Managing the marketing function : concepts, analysis, and application

John M. Rathmell

（The Wiley marketing series）

Wiley, c1969

Note

Bibliographical footnotes

Details

• NCID: BA28218661
• ISBN:
  • 0471709247
• LCCN: 68009247
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 636 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA03765518