Consumer behavior : theory and application

Author(s)

• Farley, John U.
• Howard, John A.
• Ring, L. Winston

Bibliographic Information

Consumer behavior : theory and application

John U. Farley, John A. Howard, L. Winston Ring

（Marketing Science Institute series）

Allyn & Bacon, c1974

Note

Includes bibliographical references (p. 263-271) and index

Details

• NCID: BA28219700
• LCCN: 73087820
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xiii, 274 p.
• Size: 24 cm
• Classification:
  • LCC : HC79.C6
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Consumers
  • LCSH : Consumers -- Mathematical models
  • LCSH : Motivation research (Marketing)
  • LCSH : Consumer behavior
• Parent Bibliography ID:
  • BA10484042