Start where you are : matching your strategy to your marketplace

Author(s)

    • Rouse, William B.

Bibliographic Information

Start where you are : matching your strategy to your marketplace

William B. Rouse

(The Jossey-Bass business & management series)

Jossey-Bass, c1996

1st ed

Available at  / 2 libraries

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Note

Includes bibliographical references (p. 211-214) and index

Description and Table of Contents

Description

In business, as in life, knowing where you are is a key to getting where you want to be. But too many companies ignore this simple maxim, and instead plan their future based on the past, paying little attention to current trends and opportunities in the marketplace. Only by thinking strategically and understanding their current relationships with their markets can organizations achieve future goals and create a competitive advantage. In this work, the author presents a method for assessing the strategic situation of a business before strategic planning begins. Drawing on his research and consulting work with more than one hundred companies throughout the United States and internationally, Rouse lays the groundwork required for implementing many of today's most popular strategic planning approaches, including those of Schwartz, Mintzberg, and Morrisey. Through his research on the history of change in three core industries - computers, transportation, and defence - Rouse has developed a set of ten archetypal strategic situations that describe the common patterns experienced by most organizations.

Table of Contents

Knowing Where You Are. Taking a Longer View: Stories of Three Industries and Their Market Relationships.

by "Nielsen BookData"

Related Books: 1-1 of 1

Details

  • NCID
    BA28227061
  • ISBN
    • 0787902470
  • LCCN
    95047030
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    San Francisco
  • Pages/Volumes
    xviii, 222 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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