Start where you are : matching your strategy to your marketplace
Author(s)
Bibliographic Information
Start where you are : matching your strategy to your marketplace
(The Jossey-Bass business & management series)
Jossey-Bass, c1996
1st ed
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 211-214) and index
Description and Table of Contents
Description
In business, as in life, knowing where you are is a key to getting where you want to be. But too many companies ignore this simple maxim, and instead plan their future based on the past, paying little attention to current trends and opportunities in the marketplace. Only by thinking strategically and understanding their current relationships with their markets can organizations achieve future goals and create a competitive advantage. In this work, the author presents a method for assessing the strategic situation of a business before strategic planning begins. Drawing on his research and consulting work with more than one hundred companies throughout the United States and internationally, Rouse lays the groundwork required for implementing many of today's most popular strategic planning approaches, including those of Schwartz, Mintzberg, and Morrisey. Through his research on the history of change in three core industries - computers, transportation, and defence - Rouse has developed a set of ten archetypal strategic situations that describe the common patterns experienced by most organizations.
Table of Contents
Knowing Where You Are. Taking a Longer View: Stories of Three Industries and Their Market Relationships.
by "Nielsen BookData"